A Business Website?
Do I need a website for my business?
There are about five million people out there with mobile phones. These can access the internet, can potentially open your website and become patrons of your business. In these times, the answer to the question above is yet. You do need a website for your business.
It doesn’t matter if you’re a player in the field the way http://alltrucklaseraligning.com.au or if you’re a small, mom-and-pop coffee shop. At the bare minimum, you need a social media account.
With that in mind, just what are the successful elements every website for business should have?
A logo is always essential. You want people to have a reliable visual shorthand they can reference, so they know they’re looking at the right website.
Contact information is a must. Whether it’s the street address, the phone number, a social media account, or something else. A business website must provide a way for the customer to get in touch with the company. Otherwise, you’re missing the point.
Every website has to have a pitch. In some circles, this is called the “hero.” A quick phrase or line that explains the site. Most businesses will have this as a slogan, so that’s easy enough.
A site map is always useful. It’s even more so if you have a more extensive website, one that can be confusing because of the services and products involved. Including an in-depth way to get around, that’s located in a convenient spot is essential.
Reviews are also important.
More and more people are looking towards online reviews as a reference, in trying to figure out if a company is worth their time or not. Including reviews and testimonials on your website is a good nudge in this direction.
Did we mention social media? Because you need social media.
Websites have a flaw: they’re usually not interactive. Social media accounts like Facebook and Twitter change that. You can interact with your customers. Talk to them. Get to know them. Make them feel things and see your point of view.
Social media engagement can translate into more business, or repeat customers. It can be an excellent way to spread information about your promotions. It has not only to be active but easily found on the website.
Have a gallery, too. Most businesses have photos, showing off their products or their crews providing services. Even before-and-after shots are acceptable. As long as you have something visual because humans are visible animals.